Selling to the commercial market can be a challenge. Health systems must know which employers represent the best prospects, whether the employer’s health plan is fully-funded or self-funded, which benefit consultants are the best partners, when purchasing decisions are being made and by whom. For these reasons, the go-to-market strategy must be properly oriented and executed in an efficient, manageable and trackable manner. Sales personnel must be skilled in the mission, message and demonstration of Applied Health Analytics’ technology and capabilities.
In support of this important aspect of any commercial strategy, the Applied Health Analytics team of senior personnel work closely with health system representatives to provide on-site software and sales training, as well as in-person sales presentations with employers and associated benefit consultants.