Tactics for Success
Experience has shown that successful commercial market strategies will include an alignment of several components:
Health Risk Assessment
An evidence-based health risk assessment (HRA), sensitive to the cultural needs of an employer, is an important data collection tool that returns valuable personal, demographic, health history, behavioral and screening and examination information unique to the individual. Through its partnership with Vanderbilt University Medical Center, Applied Health Analytics has developed one of the most utilized and respected, proprietary risk assessments available which provides valuable insight into individual health risks and overall wellbeing.
Biometric values collected through on-site health screenings fuel Applied Health Analytics’ risk-stratification engine and, when combined with health risk assessment data, provides an accurate understanding of individual risks and defines appropriate health enhancement interventions. This information, coupled with health system services, initiates the successful population health strategy by aligning individual risks with appropriate health system originated interventions, services and resources.
A Risk-Stratification Engine
Purposefully designed algorithms, HRA, biometric and claims data work together to provide a prescriptive view of individual and overall population wellbeing. The data engine offers accurate access to analytics and analysis that is easy-to-use and query to empower change and measure impact.
Driving Market Share: Making Health Data Actionable
The risk-stratification engine identifies individuals by health risks, behavior change needs, health history or gaps in care and targets these individuals to promote health system services, products, partnerships or PCPs. Key to any successful strategy is the ability mitigate health risk by aligning such risk with the resources of community-based physicians and hospitals.
Metrics-Based Incentive Design
Employers commonly use incentives to motivate individuals to participate and succeed in company-sponsored health initiatives. The technology needed to manage these programs include trended data, alternative standards and connectivity with coaching, wearable devices and payroll services is all provided within Applied Health Analytics’ technology platform.
Health Professional Engagement
One-on-one interaction between a participating employee and a health system representative has proven to drive member engagement and promote positive outcomes. As these “health coaches” intervene to manage goals, report progress, record patient-history and encourage incentive attainment, hospitals and health systems advance the impact of employer-sponsored health initiatives by aligning health professional resources with the needs of an individual. All this is accomplished within Applied Health Analytics’ technology platform further promoting the interests of the employer and sponsoring health system.
The measurement of performance defines success. Individual and at-risk cohort health enhancement must be measured, trended and accountable to identify ROI. All prospective interventions are well-intended, but success is achieved with enhanced health and measured by financial return to the health system. Applied Health Analytics’ technology provides the tools, reporting and management of ROI to align the interests of the employer and health system.